When you want to reach your customers, internet marketing is one path you can take. The next question, though, is an important one to consider—should you pursue onsite or offsite marketing? Both have their advantages. The difference lies in where you reach your audience.
Onsite internet marketing consists of content that is directly on your company’s website. This includes social media accounts and a blog with information that is relevant to your industry. Onsite marketing can be a good investment because when consumers search for information about your industry, often your blog will appear in their search results, bringing them straight to your website. From there, they can choose to follow your social media accounts to remain aware of any upcoming promotions you offer. Onsite marketing also allows you to interact with your customers through comments that they post on your blog so that you know what might promote a better company/client relationship.
Offsite marketing is any content for your company that you publish on different sites. Because this content isn’t on your website, you typically don’t have the interaction that you get with clients on your blog. However, offsite marketing is useful for different reasons. This content is still relevant to your industry and pieces generally include a link to your website so that readers who want more information are directed to your company. These readers, however, are usually unfamiliar with your services. Offsite marketing allows you to have a wider reach and find more potential customers than onsite marketing.
Once you know what kind of marketing you want, it’s usually a good idea to enlist outside help. Marketing professionals know the ins and outs of both onsite and offsite marketing, and websites such as SunlightMedia.org can offer advice about what services might be best for your company, as well as assist with creating online content.
Because your customers have increasingly moved online, you want to make sure you don’t leave out internet marketing when your craft your marketing campaigns. Whether you choose onsite or offsite marketing, you will be well prepared to reach your audience.
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